Promoting media literacy and accurate information in Kosovo

Deadline for submission:  5 November 2020

Duration of each project: Up to three months (content to be disseminated by 28 February 2021, and engagement to be measured through 31 March 2021 and reported in April 2021)

Size of individual grants:

For media outlets: 5.000 GBP (paid in local currency) plus possibility to be provided with input and assistance from consultants who are experts in content creation (including regarding how to document engagement with the produced content)

For individual journalists/content producers: 2.500 GBP (paid in local currency) plus possibility to be provided with input and assistance from consultants who are experts in content creation (including regarding how to document engagement with content)

Total amount available for grants in this call:
Up to 20,000 GBP for Kosovo.

General information

Albany Associates (, Mediacentar Sarajevo (, and News Agency Kosova Live (KosovaLive) along with regional media development organisations, are implementing a project called “Promoting Media Information Literacy and Strengthening Independent Media in the Western Balkans”.  The project’s primary goals are to build the capacity of media professionals and journalism students in verification, fact-checking, content production and other reporting competencies; and to enhance public service broadcasters’ understanding of media and information literacy (MIL) and to improve their ability to deliver MIL campaigns to the public. The project is being implemented in Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia.

This specific content call is being issued only in Albania, Bosnia and Herzegovina, Kosovo and Montenegro. Only media outlets registered in these countries, and independent journalists based in these countries, are eligible for this call. The project will issue up to 20.000 GBP per country in awards under this call per country. 

Objectives of the call

In order to support quality journalism and improve media literacy among audiences in the region, Albany Associates and News Agency Kosova Live (KosovaLive) are seeking applications for content production grants, with the following specific objectives (applicants can choose between the two, or combine them):

1. Providing audiences in Kosovo access to high quality, innovative media content that will help them to better understand the role of media and the importance of professional and independent journalism.

2. Helping audiences safely and responsibly navigate information concerning the ongoing COVID-19 pandemic and its effects on local populations, thus increasing critical thinking and reducing the harmful effects of mis/disinformation around the topic.

Who is eligible to apply?

Media outlets (print, TV, radio, online media) satisfying following criteria:

  • Registered in Kosovo proven by registration document
  • Have at least one year of experience operating as a media outlet in Kosovo, proven by registration document  
  • Have the ability to reach audiences, proven by data demonstrating the outlet’s web site statistics, circulation, reach, etc.
  • Have the ability to produce media content, proven by samples that have been published/aired/posted

Freelance journalists based in one of the countries listed above who can demonstrate a means for disseminating and measuring engagement with proposed content (via print, TV, radio, online media). 

Applications not meeting the above criteria will not be considered.

Each applicant can submit only one application under this call.

Co-productions are also allowed, with one applicant stated as the lead, and others as co-applicant(s). In the case of co-production, all eligibility criteria apply to both the lead applicant and co-applicant(s).

Please note that this project tries to ensure that support initiatives such as this are not duplicated and overly concentrated within any one media outlet.  As such, media outlets receiving support under other Foreign and Commonwealth Development Office (FCDO) – funded efforts may ultimately not be selected to receive funds under this call.

What content forms and topics will be supported?

Although media outlets can propose content on any medium, preference will be given to multimedia content with the potential to be further promoted and distributed via social media platforms.

Proposed topics should stem from the specific objectives of the call identified above and may include, but are not limited to, the following examples:

  • The role of media and journalism in safeguarding freedom of speech;
  • Criteria to assess quality and credible journalism, critically assessing media content both online and offline;
  • Online safety and data protection;
  • Any local issues that affect media freedom, such as safety issues, media law and policy, government actions, etc.;
  • Transparency of media financing and media ownership;
  • Recognising inaccurate information in the media;
  • Providing accurate information to counter misleading or false information concerning the ongoing COVID-19 pandemic;
  • Helping audiences recognise trustworthy sources of information on the COVID-19 pandemic over misleading and false information; and/or
  • Providing fact-based reporting on such topics as challenges to and effects upon local economies, respect for human rights, marginalised and/or vulnerable groups (such as women, youth, older populations, minorities), education or media freedom in the light of the COVID -19 pandemic.

Eligibility of costs

The following costs related to content production will be considered eligible:

  • Salaries and accompanying fringe benefits
  • Production-related costs such as travel, equipment and similar expenses.

How to apply?

Application form and budget template

Applications may be submitted in Albanian or English, using both the application form and budget template.

Supporting documents

Each application must be accompanied by:

For media outlets:

  • Scanned copy of the organisation’s registration document (for lead applicant and any co-applicants)
  • Samples of previous production demonstrating ability to produce media content, preferably with links to previously published content (for lead applicant and any co-applicants)
  • Completed budget form that can be downloaded here

For individual journalists:

  • Samples of earlier work, demonstrating experience in journalism, preferably with links to previoiusly published content
  • Signed letter of commitment issued by media outltet(s) registered in the country where the grant is awarded, confirming that the content produced by the individual journalist will be published and distributed, and data on reach and engagement will be provided
  • Proof of residence in the country will be asked when award contract is signed
  • Completed budget form that can be downloaded here

When and how to send the application

All applications must be received by 5 November 2020.  Applications received after the deadline will not be considered.  

Applications must be submitted via email to and with “Call for Content Production Grants” in the subject line.

Questions and additional information

Any questions about this call should be submitted by email on or before 30 October 2020 to and with “Call for Content Production Grants” – Name of Media / Journalist in the subject line.

News Agency Kosova Live (KosovaLive) plans to hold an information session (face-to-face or remotely via Zoom or a similar platform) on the 2nd of November 2020 (at 10:00 AM) where questions will be answered about the application process and assistance in completing applications will be provided. Potential applicants are encouraged to email News Agency Kosova Live (KosovaLive) at and with “Call for Content Production Grants” in the subject line to indicate whether they would like to be included in such an information session. 

Assessment and selection of applications

All applications will be assessed by a selection committee assembled from local and regional media development organisations based on the following criteria:

  • Relevance of the proposed content against the objective of the call (maximum 20 points)
  • Quality of the proposed content, approach to the proposed topic,  originality of the proposal, (maximum 40 points)
  • Estimated project reach, proposed content distribution and promotion plan (maximum 10 points)
  • Capacity of the organisation or individual to implement the proposed project, applicant’s technical abilities and experience in content production, commitment of the applicant to professional journalism, experience of the proposed production team (maximum 20 points)  
  • Efficiency of proposed costs, value for money (maximum 10 points)  

Click here to apply!